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FESTIVAL PLAZA
101 CROCKETT ST.
SHREVEPORT, LA 71101
SHOW STARTS IN:
AUGUST 31, 2025
GATES OPEN: 5PM SHOWTIME: 6PM
STARRING
Marcellus TheSinger, Arthur Young, FPJ, Jay Morris Group, Young Guy, & Shae Nycole
2025 LINEUP
THE HOTTEST NAMES IN BLUES & SOUTHERN SOUL
MARCELLUS THESINGER
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JAY MORRIS GROUP
ARTHUR YOUNG
YOUNG GUY
FPJ
SHAE NYCOLE
JOIN US FOR A NIGHT OF CULTURE & CELEBRATION
FESTIVAL HIGHLIGHTS
Live Entertainment That Hits the Soul – Feel the rhythm with the hottest Blues & Southern Soul artists, including Marcellus TheSinger, FPJ, Young Guy, Arthur Young, Jay Morris Group, and Shae Nycole, bringing you the grown-folks vibes you love.
VIP Experience Like No Other – Upgrade your evening with VIP tables for 1-8 guests for just $75 per seat, giving you the best view, exclusive perks, and a premium festival experience.
Mouthwatering Southern Cuisine – Savor the finest Louisiana and regional flavors from top-tier food vendors serving everything from soul food to seafood, BBQ, and more.
Shop & Support Local Businesses – Discover a one-of-a-kind shopping experience featuring unique merchandise from local and regional vendors.
Hosted by UJ and Sunshine – Your favorite hosts will keep the party live from start to finish!
Community First – Party With a Purpose – Your attendance helps support Help Improving Life LLC, empowering schools and communities in underserved areas.
Lawn chairs welcome for General Admission ticket holders. No coolers allowed.
Showcase your business!
LIMITED NUMBER AVAILABLE!
VENDOR SPOTS
Early bird Food Vendor spots are $400 and Merchandise Vendor spots are $300. After August 1, 2025, Food Vendor spots are $500 and Merchandise Vendors are $400. Valid proof of food license/insurance required! To purchase a vendor spot, contact Marty Dias.
GET YOUR BRAND IN FRONT OF THOUSANDS OF ATTENDEES
SPONSORSHIP PACKAGES
Partner with the 14th Annual Shreveport Blues & Southern Soul Pre-Labor Day Festival and position your brand in front of 5,000+ live attendees and 1,000,000+ impressions across radio, TV, and digital promotions. Your sponsorship is more than just advertising—it’s an investment in community, culture, and a chance to connect with a loyal and engaged audience of working-class African American professionals (ages 25+) from across the Southeastern United States, all while supporting the Helping Improving Life Organization’s mission to uplift communities.
This festival brings together thousands of attendees, businesses, and creatives for a night of live entertainment, cultural celebration, and economic impact. 2025 Sponsorship Options include:
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Title Sponsor – Own the spotlight with exclusive naming rights and prime branding placement.
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Presenting Sponsor – Gain premium exposure in event marketing and on-site activations.
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Gold Sponsor – Enjoy broad recognition with digital promotions and premium event branding.
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Silver Sponsor – A cost-effective way to showcase your brand while supporting the community.
📥 Download our Sponsorship Brochure to learn more and secure your spot today! For inquries about becoming a sponsor, please contact our Sponsorship Coordinator, Fred Moss at (318) 470-3890.
WE'RE MAKING AN IMPACT...
2025 SPONSORS LIST COMING SOON!
THIS IS HOW WE DO IT...
PREVIOUS YEARS HIGHLIGHTS
GALLERY
ABOUT HELP IMPROVING LIFE, A 501(C)(3) ORGANIZATION
WHO WE ARE
Help Improving Life, LLC is a 501(c)(3) organization dedicated to empowering schools and communities by fostering collaborative partnerships that create equitable opportunities for academic success. We are committed to supporting initiatives that enhance access to quality education and resources for all students, particularly those in underserved areas. By investing in programs, cultivating meaningful relationships with educators, families, and community leaders.
TRAVEL INFO
MAP & DIRECTIONS
Join Us at Festival Plaza in Downtown Shreveport! Easily accessible in the heart of downtown, Festival Plaza is the perfect setting for an unforgettable day of Southern Soul & Blues. Parking fees are only $20 per vehicle, payable at the gate.
WE'D LOVE TO HEAR FROM YOU!
CONTACT US
Have questions about sponsorships, vendor opportunities, or ticketing? Fill out the form below, and our team will get back to you ASAP. We’re here to help you make the most of this unforgettable event! Need an immediate response? Call us at (318) 220-6118.